![]() It’s not a true metric of how many books you’ll actually sell, but it does give a sense of your popularity and how deeply people want to read your content. This is helpful in imagining how you might behave when your book is about to publish and selling it is in your court. Book agents look at subscriber lists to get a sense of how you’re connecting with an audience now. Why does an agent care about your newsletter subscribers? Because to them, it’s a list of prospects you can sell your new book to. Newsletters are also on the list of marketing material that agents and book publishers want to see in your book proposal. It’s in that moment that the client picks up the phone.Īlso, as you develop other products (webinars, workshops, workbooks and more) you have an interested audience ready to buy. Rarely does someone wake up and say, “Today is the day I’m getting counseling.” More often than not, that person has thought about, researched and tried many things before hitting bottom and saying, “I can’t fix this myself”. ![]() This is the nature of relational challenges. ![]() It’s only when clients realize that they cannot solve their problems themselves that they pick up the phone and call for help. Therapy and coaching issues often have a sort of dance to them as the clients move in and out of trying to resolve their challenges. Yet, that same issue, when not resolved, can come back with a vengeance tomorrow. What feels like a gigantic problem today, may be better in the light of day. Why does this matter? Because for many healing services, clients ebb and flow in and out of their crisis. A few other reasons to send a newsletter include: When you have a newsletter list, your one-time visitor turns into someone you can speak to again and again, sharing new insight, advice, and services. The reason to send a newsletter is simple: you want to speak with people who visited your site again. Questions people often ask include: How often should I send a newsletter? How does it work? What kind of software do you need? What’s the cost? Let’s get into all of that below. In fact, for many therapist and coaches, it’s something that if you’re blogging now, you can easily fit into your schedule. Sending a newsletter is not the arduous task that it once was.
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